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The authoritative fashion history of the roots,
growth, and offshoots of the quintessentially American preppy style.
Preppy offers the first definitive and in-depth volume on preppy fashion,
exploring its evolution from its pragmatic origins and presence on elite Eastern
campuses in America to its profound influence internationally and metamorphosis
on the runway. For the first time, the preppy story is told completely and
beautifully with iconic and never-before-published archival and editorial
photographs and personal snapshots from the original Ivy elites. Exploring
all facets of men¡¯s and women¡¯s preppy fashion, this vibrant volume is replete
with photographs and vintage ads illustrating the iconic elements of prep: from
Oxford shirts, khakis, and Shetland sweaters to Peter Pan collars, madras pants,
and Lilly Pulitzer tropical blooms. Authors Jeffrey Banks and Doria de La
Chapelle also examine the fashion designers who played a major role in shaping
the preppy look, from retail pioneers J.Press and Brooks Brothers to Ralph
Lauren, who single-handedly marketed not just a look but a lifestyle. Also
featured: a band of young twenty-first century Ivy stylists and fashion labels
worldwide, who have infused preppy with high-octane design on and off the
runway. Preppy is a stunning tribute to an American
phenomenon
Jeffrey Banks is a Coty Award-winning
designer of men¡¯s and women¡¯s apparel. Doria de La Chapelle is a
freelance writer who is coauthor of Tartan: Romancing the Plaid. She has
written on fashion, beauty, and style for Mademoiselle magazine and other
publications. Fifty years ago, Lilly Pulitzer created a perennial preppy
icon with a simple bright-colored cotton shift. Her company has blossomed into
menswear, children¡¯s wear, and accessories for the home.

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