An unprecedented publication showcasing Gucci as never before, including
thought-provoking essays, commentaries, and authoritative anecdotes along with
previously unpublished contemporary and archival photographs. Published in
conjunction with the opening of the new Gucci Museum in Florence, Gucci is the
ultimate celebration of the world-renowned fashion house. Told through a loose
grouping of words, concepts, shapes, and moods, the book tells its story through
new conceptual forms and the free links between images, symbols, and
objects. Edited by Gucci Creative Director Frida Giannini, with essays and
inserts by contributors including Katie Grand, Peter Arnell, Rula Jebreal,
Christopher Breward and Stefano Micelli, Gucci: The Making Of is a
dynamic record of a much-coveted brand that will be a must this season for
anyone with a love of fashion and an interest in contemporary culture. This
comprehensive volume showcases the genius of the fashion house through an
exclusive lens with inside looks into the inspirations behind the
design. This gorgeous book designed by Arnell offers an in-depth look into
Gucci¡¯s origins, identity, influence, and innovation, including fabrication
methods and appropriation of signature materials, past and present, and its
influence among high society and Hollywood. The book is a heartfelt and
personalized tribute to the heritage and influence of this iconic, multifaceted
brand. In recognition of its ongoing partnership with
UNICEF and the release of this luxury edition, Gucci will make a donation of US
$250,000 to support UNICEF's Schools for Africa initiative.